Summary
Experienced product analyst specializing in customer journey and product growth to provide accurate end-to-end customer behavior insights.
Experience
Senior Technical Program Manager, Data Products & Services
Priceline - NY, NY; 2022-2024
- GA4 Migration: Managed Google Analytics migration to new platform tracking data requirements, timeline, implementation, and engineering work
- Collaborated across Product, Marketing, and Data Engineering to communicate metrics and reporting requirements for each stakeholder
- Lead trainings for analysts on new measures and insights including engagement metrics and audience segments
- Created data metrics for self-service reporting on the customer journey
- Managed instrumentation of normalized BigQuery data including improved storage processes to reduce cloud costs by 30%
- Reduced duplicative data collection and standardized naming conventions to provide digestible data insights
- Supported multiple scrum teams by providing agile best practices, implementing improved processes, and creating artifacts to empower self-sufficiency within each team
Product Manager, Product Growth & Analytics
Priceline - NY, NY; 2020-2022
- Recommendation API: Managed the recommendation product to create iterations of data models and back-end implementation for a cross-functional scrum team.
- Managed the recommendation product roadmap and deliverables between data scientists and back-end engineers
- Performed advanced data analysis on A/B test results measuring impact of the recommendation algorithm on conversion and across the customer journey
- Managed data models as a product testing geographical radiuses for recommendation algorithms that ultimately improved conversion rate
- Product managed an analytics team to create data insights from BigQuery, dashboards in Tableau, and KPI metrics from knowledge of customer behavior
- Defined requirements & roadmap for Retention reports including segments across platform and OS highlighting significant differences in customer behavior
- Owned the Product Roadmap for all product analytics, dashboards, and product data engineering
Senior Digital Analyst, Product Growth & Analytics
Priceline - NY, NY; 2018-2020
- Product Insights & Reporting: Created key Dashboard reporting by writing BigQuery queries and building custom visualizations in Tableau & Looker to be viewed daily by Leadership Team
- Designed Product KPIs, instrumented data metrics, and executed building visualizations to improve understanding of customer engagement, conversion rates, and product opportunities
- Built Search data tables from front-end Google Analytics data providing Product and Marketing with detailed customer demand insights
- Collaborated with Product experimentation team and data scientists to guide PMs on using data to declare or iterate on an A/B test
- Collaborated directly with a product team to analyze iterations of a new feature from lean testing the MVP to building out a final product
- Provided analyses to prove or disprove hypotheses and worked closely with PMs to set up correct measures for each iteration aiming to improve customer growth
- Collaborated closely with Product Managers to review ad hoc analyses
- Championed customer engagement data within Product
- Provided opportunity sizing for new product features to assist PMs in making data-driven decisions
Expertise
- Agile (Scrum & Kanban)
- Atlassian Suite (JIRA, Confluence)
- BigQuery, Google Cloud Platform
- Google Analytics, Google Tag Manager
- Tableau, Looker Studio, Thoughtspot
- Advanced Excel Skills, SmartSheet, Regex
Education
Reforge - Live Cohorts
Growth Series
Retention + Engagement
Technical Strategy
Product Strategy
Bachelor of Arts Degree in Communication
Michigan State University
Contact
Email: hello@leslieoconnor.com
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